Top 20 Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions and Answers

Digital Marketing is the top growing field that improves online businesses and increases job opportunities for freshers and experienced people. We have listed here the top 20 digital marketing interview questions and answers that will help students ace interviews with top companies.

Digital Marketing Interview Questions and Answers for Freshers

1. What is digital marketing?

Digital marketing is a trending marketing strategy that utilizes online and the internet through digital technologies such as desktops, mobile phones, and other digital media to market the products and services of a company.

It consists of various techniques such as SEO, SEM, email marketing, PPC, link building, and affiliate marketing.

2. What are the important elements of digital marketing?

There are 8 important elements in a successful digital marketing plan. They are as follows:

• Online Advertising
• Search Engine Optimization
• Online Content and Blogging
• Web PR
• Social Media Management
• Listening
• Mobile Marketing
• Web Analytics.

3. Who is the founder of the digital marketing concept?

One aspect of technological advancement is digital marketing, which Ray Tomlinson started in 1971 when he wrote the first email about enabling individuals to send and receive messages via different devices.

4. What are the various types of digital marketing?

There are many different aspects of Digital Marketing. Six of them are very popular. They are:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Email Marketing
• Social Media Marketing (SMM)
• E-Commerce Marketing.

5. How do banks utilize digital marketing?

Digital marketing generates brand awareness by promoting financial awareness among hard-to-reach people. Credit unions and banks are also using digital marketing campaigns to reach new markets through awareness generation and corporate culture.

6. What are the main two categories of digital marketing?

Digital marketing is categorized into two main categories, as follows:

Inbound marketing pulls interested customers and creates content according to customer requirements. It is a part of content consumption that comprises natural processing such as social media, blog development, search engines, opt-in emails, and influencer marketing.

Outbound marketing pushes interest regardless of customer desire and creates products as per the product requirements. It disrupts content consumption through display ads, magazines, telemarketer scripts, billboards, and TV ads.

7. What kind of companies need digital marketing?

Digital marketing is essential nowadays as people are more into the internet through various technological devices. It is mainly involved in law firms, healthcare, auto dealerships, the entertainment sector, moving enterprises, and the food sector.

8. What is a keyword in digital marketing?

Keyword is the term used in digital marketing to denote a word or word group that internet surfers use for performing searches in search engines or search bars. Example: “Best IT Institutes in Chennai”. This keyword is very important in SEO as it involves traffic generation.

9. Define SEO and the important steps in it.

SEO (Search Engine Optimization) is the practice of increasing the quality and quantity of website traffic along with brand exposure through unpaid or organic search engine results.

There are four main steps involved in SEO practice:

• Keyword Search 
• Site Structure and Organizing
• Content Constructing
• On-Page Optimization.

10. List out some of the popular SEO tools

The popular SEO tools are Google Keyword Planner, SEMrush, GrowthBar, Screaming Frog, DeepCrawl, Woorank, Aherfs, Open Site Explorer, Majestic, Link Research Tools, Whitespark, Google Search Console, Advanced Web Ranking, and Authority Labs.

11. Is Google Analytics an SEO tool?

70% of websites globally utilize Google Analytics, a free digital analytics tool, to evaluate the value of an organization’s SEO efforts using a range of measures.

12. What are the types of SEM?

There are many types of SEM, such as PPC/CPC, retargeting, geotargeting, mobile search advertising, enhanced campaigns, AdWords, Bing Ads, and PLAs (product listing ads).

13. What are the places where keywords can be used to optimize the site’s ranking?

To increase page ranking, keywords can be applied to the website URL, website title, web page content, body text, meta tag, and headlines.

14. How do you increase the conversion rates for a website?

Conversion rates will be increased by testing website elements, such as the landing page, through functionality, style of the pages, and layout of a page.

Digital Marketing Interview Questions and Answers for Experienced

15. What are meta tags?

Meta tags, also referred to as meta descriptions, provide Google and viewers with information about web pages in search results. 

• Meta Title Tag appears in the browser and acts as the title of a page and it should be less than 60 characters, including space.
• A meta description contains a maximum of 155 characters that include a call to action like “learn more,” a company name, and a targeted keyword. 

16. What is lead generation?

Lead generation is important in SEO for performing well-planned digital marketing. It is used to create interest in a product or service that generates a pipeline for sales.

It focuses on conversations and involves the collection of prospective customer contact details, which include name, email, contact number, and address, to reach them easily. 

17. Define conversion optimization

Conversion optimization is the practice of determining a site to increase its ratio of converting visitors into prospective customers by motivating the purchase of a product or service. 

Conducting A/B testing helps with the execution of two different web pages with altered content or design to see which brings more conversation.

18. Why are image alt tags essential?

• Image alt tags are alternative texts to display for people who have trouble viewing images of web pages. 
• It is also a process of converting them into text-to-audio for the audience, which depends on audio services via the Internet.
• It helps the viewers know what the image represents by improving the user experience, which will be effective for SEO campaigns.

19. What is schema markup?

Schema markup is a code or semantic vocabulary that is placed on a website to help search engines return more useful insights for users. It generates enhanced descriptions, also referred to as rich snippets, to make them appear in search results.

20. What are the three major techniques of SEO?

SEO can be done using three different techniques White hat SEO, Black hat SEO, and Grey hat SEO. 

White hat SEO is popular of all, as it utilizes methods to improve the search engine rankings of a site as per the search engine guidelines. It uses high-quality content, website HTML optimization, restructuring, and link acquisition. It brings long-lasting growth in rankings. 

Black hat SEO is the utilization of the weaknesses of search engine algorithms to get a high ranking. It does not follow search engine guidelines and it will be done through keyword stuffing, hidden text, link spam, and hidden links. It has short-lasting growth and the result will always be unpredictable. 

Grey hat SEO combines both techniques and it transforms as per trends and scope.

21. What is Google AdWords Remarketing?

Google AdWords Remarketing is a popular targeted marketing strategy that helps marketers approach visitors to convert them into customers. It helps in targeting the right people at the right time with the right ad. It increases the conversion rate by making people familiar with the brand, which attracts prospective customers.

22. What is AMP?

AMP is the abbreviation for Accelerated Mobile Pages, which makes fast mobile pages and it is the project of Twitter and Google. It is an open-source library to help in developing a lightweight and fast-loading web page.

It allows marketers to create mobile-friendly web pages that support various platforms and provide compatibility for access from any device.

23. What is KPI and how can you use it in social media reporting?

KPI is a key performance indicator and can be used for Reach, Engagement, Leads, Conversion, Likes, Shares, Traffic Data, Active Followers, and Brand Mentions.

24. Define CTR, and how do you calculate it?

CTR is the abbreviation for click-through rate that produces the number of visitors who have viewed your promotion of a website and it is calculated as follows:

CTR = number of Snap/Number of impressions * 100.

25. Define Adwords and AdSense

AdWords allows marketers to advertise on Google’s network and AdSense allows publishers to reserve space for AdWords on a website.

26. What is important: the number of engagements or the number of followers?

Social media marketing does not depend on the number of followers; it depends on the conversion of these followers into buyers by boosting the business and it is important to increase engagements for a site.

27. How can you bring digital traffic to a site instantly?

Social media posts play an important role in driving immediate website traffic. It includes giveaways, contests, promotions, and time-sensitive material. 

Lead generation through engagement and responses to customer queries is also the best way to create digital traffic effectively.

28. How can you prove that online marketing is more effective than offline marketing?

Online marketing is considered better than offline marketing, as the marketer can reach a large audience and expand geo-locations easily and all the information will remain online for anytime access. 

It is powerful as the marketer interacts with customers more easily and effectively, which brings a better ranking for a website.

Conclusion

We have curated the most frequently asked digital marketing interview questions and answers, as we found them useful to all categories of applicants. Hone your skills in our digital marketing training in Chennai to start a successful career.