Are you interested in upgrading your fundamentals with modern marketing skills? Enroll in our SMO online course to learn how to promote products and services to a wider audience. Gain expertise with bookmarking, profile creation, content optimization, and video optimization through our SMO online training at SLA and avail benefits like international certification and placement assistance. Book a free demo to learn more about social media optimization at our SMO online training institute.
SMO Online Training
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DURATION
2 Months
Mode
Live Online / Offline
EMI
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What this Course Includes?
- Technology Training
- Aptitude Training
- Learn to Code (Codeathon)
- Real Time Projects
- Learn to Crack Interviews
- Panel Mock Interview
- Unlimited Interviews
- Life Long Placement Support
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Course Schedules
Course Syllabus
Course Fees
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Breakdown of SMO Online Training Fee and Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
April 2025
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
April 2025
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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Syllabus of SMO Online Training
Download Syllabus
Introduction to SMO
❖ Introduction to SMO
❖ Brief history of SMO
❖ What is SMO?
❖ Why is SMO important?
❖ What benefits does SMO have?
❖ What is SMO Gererally do?
❖ Why to choose SMO?
❖ Software architecture of SMO
❖ Advantages of SMO
❖ SMO features SMO market
❖ Comparing SMO with other Technology
❖ Terms and acronyms
Search engines
❖ What are the search engines?
❖ How search engines work
❖ Major functions of a search engine
❖ What are keywords?
❖ Different types of keywords
Social media marketing
❖ What is social media?
❖ Understanding the existing Social Media paradigms & psychology
❖ How social media marketing is different than others
❖ Forms of Internet marketing
❖ Extended with Example
❖ Useful of Internet Marketing
❖ Extended with Example
Facebook marketing
❖ Understanding Facebook marketing
❖ Creating Facebook page
❖ Uploading Contacts for invitation
❖ Exercise on fan page wall posting
❖ Increasing fans on fan page
❖ How to do marketing on fan page(with example)
❖ For engagement
❖ Important Apps to do fan page marketing
❖ Facebook advertising
❖ Best practices for facebook advertising
❖ Understanding facebook best practices
❖ Understanding edgerank & art of engagement
Video Marketing
❖ Understanding Video-campaign
❖ Creating First Video Marketing
❖ Expanded – In detail with Example
❖ Importance of Video Marketing
❖ Benefits of Video Marketing
❖ Uploading videos on video marketing website
❖ Using youtube for business
❖ Developing youtube video Marketing Strategies
❖ Bringing visitors from youtube video to your website
❖ Creating video Adgroups
❖ Targeting options
Mobile Marketing
❖ Understanding Mobile Devices
❖ Mobile Marketing & Social Media
❖ Mobile Marketing Measurement & Analytics
❖ Fundamental of Mobile Marketing
❖ Key Industry Terminilogy
❖ Creating Mobilewebsite through WordPress
❖ Using tool to create Mobile Website
❖ Extended-in-detail with Example
❖ Using tool to create Mobile App
❖ Extended-in-detail with Example
❖ Advertising on mobile(App & Web)
❖ Extended-in-detail with Example
❖ Targeting Ads on App
❖ Extended-in-detail with Example
❖ targeting Ads via Location
❖ Extended-in-detail with Example
❖ Targeting Ads Via SeachEngine
❖ Extended-in-detail with Example
❖ Content Marketing on Mobile
❖ Extended-in-detail with Example
❖ Mobile st Mobile strategy-segmentations option targeting and differentiation
❖ Extended-in-detail with Example
❖ Mobile Marketing Mix
❖ Extended-in-detail with Example
❖ SMS Marketing
❖ Extended-in-detail with Example
❖ Creating Mobile Application
❖ Extended-in-detail with Example
❖ Uploading Mobile App in Android and iOS
❖ Extended-in-detail with Example
❖ Testing of Function
❖ Extended-in-detail with Example
Google Analytics
❖ Introduction to Google Analytics
❖ How Google Analytics works
❖ Understanding Google Analytics Account Structure
❖ Understanding Google Analytics Insight
❖ Extended-in-detail with Example
❖ Understanding cookie Tracking
❖ Extended-in-detail with Example
❖ Types of cookie tracking used by Google Analytics
❖ Extended-in-detail with Example
❖ Starting with Google Analytics
❖ Extended-in-detail with Example
❖ How to set up analytics acoount
❖ Extended-in-detail with Example
❖ How to add analytics code in website
❖ Extended-in-detail with Example
❖ Understanding Goals and conversion
❖ How to set up goal
❖ Understanding different types of Goals
❖ Creating first display campaign
❖ Understanding bounce & bounce rate
❖ Difference between exit rate & bounce rate
❖ How to reduce bounce rate
❖ How to set funnels in goals
❖ Extended-in-detail with Example
❖ Importance of funnels
❖ How to integrate adwords & analytics account
❖ Benefits of integrating adwords & analytics
❖ Extended-in-detail with Example
❖ Measuring performance of marketing campaigns Via Google Analytics
❖ Extended-in-detail with Example
❖ What is link tagging
❖ How to set up link tagging
❖ Extended-in-detail with Example
❖ Understanding Filters and Segments
❖ Extended-in-detail with Example
❖ How to fill Filters & Segments
❖ Extended-in-detail with Example
❖ How to view customized reports
❖ Extended-in-detail with Example
❖ Monitoring Traffic Sources
❖ Extended-in-detail with Example
❖ Monitoring Traffic Behaviour
❖ Extended-in-detail with Example
Online Advertising
❖ What is Online Advertising
❖ Types of Online Advertising
❖ Display Advertising
❖ Banner ads
❖ Rich media ads
❖ Pop ups & Pop under ads
❖ Contextual Advertising
❖ In text ads
❖ In Image ads
❖ In video ads
❖ In page ads
❖ What are payment module
❖ Companies that provide online advertising solution
❖ Tracking & Measuring ROI of online adv.
Email Marketing
❖ What is Email Marketing?
❖ How Email works?
❖ Challenges faced in sending buld messages
❖ How to overcome these challenges
❖ Types of Email Marketing- Opt-in & bulk emailing
❖ What is Opt-in Email Marketing?
❖ Setting up Email Marketing account
❖ Best platform to do Opt-in Email Marketing
❖ Setting up lists & web form
❖ Creating a broadcast Email
❖ What are auto responder?❖ How to do bulk Emailing?
❖ Best practices to send bulk Email
❖ Trick to land in inbox instead of spam folder
❖ Top Email Marketing Software’s & a glimpse of how to use them
❖ Improving ROI using A/B Testing
❖ Extended-in-detail with Example
Ecommerce
❖ What is Ecommerce ?
❖ Top Ecommerce website around the world & it’s scenario in India
❖ Difference between Ecommerce Software & Shopping cart Software
❖ Payment Gatewy, Merchant accounts & Logistics for physical goods
❖ Integrating Woocommerce & setting up an Ecommerce store on WordPress
❖ Affiliate Marketing by promoting products which look like an Ecommerce Store
❖ Case Study on Ecommerce website
❖ How to do Google products listing Ads(PLA) for Ecommerce Website
❖ How to do SEO for an Ecommerce Website
❖ Quttera
❖ Webroot
❖ Sucuri
❖ Immuni WebScan
❖ VirusTotal
❖ McAfee Check Single URL
❖ Trend Micro Site Safety
❖ Google Search Console
❖ Norton Safe Web
❖ Open Graph Debugger
Objectives of Learning SMO Online Training
Download Syllabus
The following are the learning outcomes of the SMO Online Course:
- Define and illustrate the purpose and characteristics of social media marketing.
- Analyze social media marketing issues and offer solutions
- Acknowledge the diversity of participants in social marketing initiatives and their function as target audiences.
- Examine how branding, social media advertising, and other forms of communication contribute to changing people’s behaviors.
Reason to choose SLA for SMO Online Training
- SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
- Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
- Instructor led Online and Offline Training. No recorded sessions.
- Gain practical Technology Training through Real-Time Projects.
- Best state of the art Infrastructure.
- Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
- In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
- Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
- Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
- Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
- Panel Mock Interviews
- Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
- Unlimited Interview opportunities until you get placed.
- 1000+ hiring partners.
- Enjoy Lifelong placement support at no cost.
- SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
- Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to our Trainer about SMO Online Training?Request a Free Callback
Highlights of The SMO Online Training
What is SMO?
Social media optimization, or SMO, is the process of using social media channels to raise brand and product recognition. Learn more about it in our SMO online training.
What are the reasons for learning SMO?
The following are some reasons for learning the SMO course:
- Uncover your professional edge.
- Electronic advertisements for adoptable works
- Organizational neutrality and options to show your originality
- Collaborate with advertising firms
- Evolving consumer demand
- Timely and economical, with a wide range of employment options
- higher salary and the possibility of starting a career of your own
What are the prerequisites for learning the SMO Online Course?
Although there are no prerequisites for learning SMO (Social Media Optimization), it is helpful to have some prior skills and expertise. Some helpful prerequisites for learning SMO online course are as follows:
- Fundamental Computer Knowledge
- Fundamentals of Digital Marketing
- knowledge of the tools for social media management
- Knowledge of Social Media Platforms
Our online SMO course is suitable for:
- Students/Freshers
- Working professionals
- Any Job seeker
What are the course fees and duration?
Our SMO online training costs could differ based on the course level and program mode. The approximate online SMO course fee is approximately between ₹15,000 and ₹20,000 for the duration of 1 to 2 months, which includes international certification. Contact our learning managers for offers, discounts, and EMI options for SMO online course fees.
What are some job roles related to the SMO Online Course?
Some jobs that can be applied for after our SMO online course are:
- SMO Specialist
- Content Strategist
- Technical SMO Manager
- Social Media Manager
- Social Media Analyst
- Social Media Consultant
- Influencer Marketing Specialist
What is the salary range for SMO professionals?
The average starting data analyst salary for freshers with less than 2 years of experience is ₹3.6 LPA. An experienced data analyst with more than 10 years of experience can earn, on average, ₹12 lakhs annually.
List a few ScrumMaster real-time applications.
Here are some actual instances of SMO’s use in the real world:
- Brand Promotion and Awareness
- Instant News Sharing
- Real-time Advertising
- Live Streaming and Webinars
Who are our Trainers for SMO Online Training?
Our Mentors are from Top Companies like:
- Our instructors 10 over ten years of expertise in social media and search engine optimization (SEO).
- Our SMO Trainers are highly skilled in managing and optimizing websites, content, and apps for search engines.
- They also possess a thorough understanding of the tools and strategies needed to use the internet to expand a business globally.
- Experts in social media optimization (SMO), our trainers teach students how to leverage industry-standard tools like Facebook, Twitter corporate Platforms, Adobe Marketing Cloud, and Google Analytics to develop personalized digital solutions that meet corporate objectives.
- They know how to conduct audience targeting, competitor analysis, and market research using the newest methods and resources.
- To guarantee optimum cooperation with pupils, our trainers possess strong interpersonal and communication abilities.
- Learners receive training from experts on how to use technology to create engaging experiences on various platforms.
- They approach teaching students social media optimization, interview preparation, and how to ace the interview with ease. They have a collaborative atmosphere and a positive mindset.
Want to Speak to our Trainer about SMO Online Training?Request a Free Callback
What Modes of Training are available for SMO Online Training?
Offline / Classroom Training
A Personalized Learning Experience with Direct Trainer Engagement!
- Direct Interaction with the Trainer
- Clarify doubts then and there
- Airconditioned Premium Classrooms and Lab with all amenities
- Codeathon Practices
- Direct Aptitude Training
- Live Interview Skills Training
- Direct Panel Mock Interviews
- Campus Drives
- 100% Placement Support
Online Training
Instructor Led Live Training! Learn at the comfort of your home
- No Recorded Sessions
- Live Virtual Interaction with the Trainer
- Clarify doubts then and there virtually
- Live Virtual Interview Skills Training
- Live Virtual Aptitude Training
- Online Panel Mock Interviews
- 100% Placement Support
Corporate Training
Blended Delivery model (both Online and Offline as per Clients’ requirement)
- Industry endorsed Skilled Faculties
- Flexible Pricing Options
- Customized Syllabus
- 12X6 Assistance and Support
Want to Master your Skills in SMO Online Training?GET Free Consultation
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Project Practices for SMO Online Training
Quick CRM Integration
Link CRM systems and social media platforms to provide richer customer profiles and real-time data synchronization.
Instantaneous Influencer Network
Using a specialized platform, link influencers and brands, monitor campaigns, and evaluate influencer performance.
ROI tracking for social media
Provide a platform that allows for the real-time tracking of social media campaign ROI.
Analyzing Trends in Real Time
Real-time identification and analysis of hashtags, conversations, and social media trends across platforms.
Instantaneous Influencer Data
You can get instant analytics on the reach, engagement, and demographics of social media influencers.
Real-Time Sentiment Analysis for Brands
Monitor social media discussions, evaluate sentiment, and learn how people perceive your brand.
Real-Time Evaluation of Rivals
Use our tool to compare a brand’s social media performance to that of its rivals.
Ad Optimization in Real Time
Maximize performance by making focused changes to social media marketing campaigns in real-time.
Social Media Marketing Analysis
Monitor participation, evaluate results, and produce campaign reports instantly.
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The SLA way to Become
a SMO Online Training Expert
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Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
Unlimited
Interviews
Interview
Feedback
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See More ReviewsPlacement Support for a SMO Online Training
Genuine Placements. No Backdoor Jobs at Softlogic Systems.
Free 100% Placement Support
Aptitude Training
from Day 1
Interview Skills
from Day 1
Softskills Training
from Day 1
Build Your Resume
Build your LinkedIn Profile
Build your GitHub
digital portfolio
Panel Mock Interview
Unlimited Interviews until you get placed
Life Long Placement Support at no cost
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FAQs for
SMO Online Training
What is the SMO course?
1.
SMO online training is a thorough course that teaches you the abilities required to use social media to connect and interact with your target audience. It addresses things like using the main social media networks (LinkedIn, Facebook, Twitter, Instagram, and Facebook), making content for your postings, establishing campaigns, and tracking outcomes. To learn more, enroll in our SMO online training.
Why is SMO important?
2.
SMO establishes the brand’s online authority and makes sure the business has a solid online presence. It helps with branding by increasing recall and familiarity with the brand. Through social media optimization, you can establish a connection with certain audiences.
Distinguish between SMO and SEO.
3.
Social media optimization, or SMO, is the process of creating and sharing content on social media platforms that engages and pulls in users. SEO, or search engine optimization, is the process of boosting the quantity and caliber of organically occurring traffic from search engines.
Is SMO easy to learn?
4.
Yes. Gaining knowledge about SMO can assist a company in accomplishing many objectives, including raising sales, creating leads, strengthening customer relations, and raising brand awareness.
Is SMO a good career?
5.
Yes, SMO is a viable professional path. SMO offers a plethora of specialization options as well as the opportunity to collaborate with top-tier agencies and businesses.
Is SMO a challenging job?
6.
No. On-page and off-page elements are entirely covered by SEO, whereas SMO, or social media marketing, involves promoting the website through various channels.
How long does it take to learn an SMO online course?
7.
To pass the Microsoft SMO Certification exam, learners must spend 2 to 3 months. Enroll in our SMO online training to succeed in your data science career.
Does SLA provide placement support with the SMO online course?
8.
Yes, we help our students get into various jobs through our SMO online course. To assist you in beginning your job search, we offer extra tools like recruiting drives, practice interviews, and interview preparation classes in our SMO online training institute.
How many branches of SLA are there for the online SMO course?
9.
SLA is physically located in two places: K.K. Nagar and Navalur, along with our SMO online course.
What is the format of an SMO online training course?
10.
Typically, our SMO online course consists of lectures, case studies, assignments, project practices, and help with job placement.
Additional Information for
SMO Online Training
Our SMO Online Training has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates.. Our Advanced SMO course syllabus will teach you topics that no other institute will teach. Enroll in our Advanced SMO training to explore some innovative Top project ideas for the Advanced SMO.
1.
Career Scope of SMO Analyst
Social media optimization, or SMO, is always changing in tandem with technological breakthroughs. It becomes essential for businesses to stay up to date on upcoming social media marketing trends as they work to improve their online presence and interact with their audience.
2.
Future Trends of SMO
- Rise of video content.
- Influencer marketing evolution.
- Personalization and customization.
- Social commerce expansion.
- Augmented reality experiences
3.
SMO Best Practices
- Create shareable content
- Make your content easy to share
- Reward engagement
- Proactively share content
- Encourage the mashup
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