Our SMO Course in OMR offers comprehensive learning to master the intricacies of Social Media Optimization (SMO). Through our course, you’ll delve into strategies for enhancing brand visibility and engagement across social media platforms. Our expert-led training equips you with practical skills and industry insights to excel in SMO. With a focus on hands-on learning, our SMO Training Institute in OMR ensures you gain the expertise needed for successful SMO campaigns. Join our SMO Course with Certifications and Placements and set your path to a rewarding career in digital marketing.
SMO Training in OMR
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DURATION
2 Months
Mode
Live Online / Offline
EMI
0% Interest
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What this Course Includes?
- Technology Training
- Aptitude Training
- Learn to Code (Codeathon)
- Real Time Projects
- Learn to Crack Interviews
- Panel Mock Interview
- Unlimited Interviews
- Life Long Placement Support
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Course Schedules
Course Syllabus
Course Fees
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Breakdown of SMO Training in OMR Fee and Batches
Hands On Training
3-5 Real Time Projects
60-100 Practical Assignments
3+ Assessments / Mock Interviews
April 2025
Week days
(Mon-Fri)
Online/Offline
2 Hours Real Time Interactive Technical Training
1 Hour Aptitude
1 Hour Communication & Soft Skills
(Suitable for Fresh Jobseekers / Non IT to IT transition)
Course Fee
April 2025
Week ends
(Sat-Sun)
Online/Offline
4 Hours Real Time Interactive Technical Training
(Suitable for working IT Professionals)
Course Fee
Save up to 20% in your Course Fee on our Job Seeker Course Series
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Syllabus of SMO Training in OMR
Download Syllabus
Introduction to SMO
❖ Introduction to SMO
❖ Brief history of SMO
❖ What is SMO?
❖ Why is SMO important?
❖ What benefits does SMO have?
❖ What is SMO Gererally do?
❖ Why to choose SMO?
❖ Software architecture of SMO
❖ Advantages of SMO
❖ SMO features SMO market
❖ Comparing SMO with other Technology
❖ Terms and acronyms
Search engines
❖ What are the search engines?
❖ How search engines work
❖ Major functions of a search engine
❖ What are keywords?
❖ Different types of keywords
Social media marketing
❖ What is social media?
❖ Understanding the existing Social Media paradigms & psychology
❖ How social media marketing is different than others
❖ Forms of Internet marketing
❖ Extended with Example
❖ Useful of Internet Marketing
❖ Extended with Example
Facebook marketing
❖ Understanding Facebook marketing
❖ Creating Facebook page
❖ Uploading Contacts for invitation
❖ Exercise on fan page wall posting
❖ Increasing fans on fan page
❖ How to do marketing on fan page(with example)
❖ For engagement
❖ Important Apps to do fan page marketing
❖ Facebook advertising
❖ Best practices for facebook advertising
❖ Understanding facebook best practices
❖ Understanding edgerank & art of engagement
Video Marketing
❖ Understanding Video-campaign
❖ Creating First Video Marketing
❖ Expanded – In detail with Example
❖ Importance of Video Marketing
❖ Benefits of Video Marketing
❖ Uploading videos on video marketing website
❖ Using youtube for business
❖ Developing youtube video Marketing Strategies
❖ Bringing visitors from youtube video to your website
❖ Creating video Adgroups
❖ Targeting options
Mobile Marketing
❖ Understanding Mobile Devices
❖ Mobile Marketing & Social Media
❖ Mobile Marketing Measurement & Analytics
❖ Fundamental of Mobile Marketing
❖ Key Industry Terminilogy
❖ Creating Mobilewebsite through WordPress
❖ Using tool to create Mobile Website
❖ Extended-in-detail with Example
❖ Using tool to create Mobile App
❖ Extended-in-detail with Example
❖ Advertising on mobile(App & Web)
❖ Extended-in-detail with Example
❖ Targeting Ads on App
❖ Extended-in-detail with Example
❖ targeting Ads via Location
❖ Extended-in-detail with Example
❖ Targeting Ads Via SeachEngine
❖ Extended-in-detail with Example
❖ Content Marketing on Mobile
❖ Extended-in-detail with Example
❖ Mobile st Mobile strategy-segmentations option targeting and differentiation
❖ Extended-in-detail with Example
❖ Mobile Marketing Mix
❖ Extended-in-detail with Example
❖ SMS Marketing
❖ Extended-in-detail with Example
❖ Creating Mobile Application
❖ Extended-in-detail with Example
❖ Uploading Mobile App in Android and iOS
❖ Extended-in-detail with Example
❖ Testing of Function
❖ Extended-in-detail with Example
Google Analytics
❖ Introduction to Google Analytics
❖ How Google Analytics works
❖ Understanding Google Analytics Account Structure
❖ Understanding Google Analytics Insight
❖ Extended-in-detail with Example
❖ Understanding cookie Tracking
❖ Extended-in-detail with Example
❖ Types of cookie tracking used by Google Analytics
❖ Extended-in-detail with Example
❖ Starting with Google Analytics
❖ Extended-in-detail with Example
❖ How to set up analytics acoount
❖ Extended-in-detail with Example
❖ How to add analytics code in website
❖ Extended-in-detail with Example
❖ Understanding Goals and conversion
❖ How to set up goal
❖ Understanding different types of Goals
❖ Creating first display campaign
❖ Understanding bounce & bounce rate
❖ Difference between exit rate & bounce rate
❖ How to reduce bounce rate
❖ How to set funnels in goals
❖ Extended-in-detail with Example
❖ Importance of funnels
❖ How to integrate adwords & analytics account
❖ Benefits of integrating adwords & analytics
❖ Extended-in-detail with Example
❖ Measuring performance of marketing campaigns Via Google Analytics
❖ Extended-in-detail with Example
❖ What is link tagging
❖ How to set up link tagging
❖ Extended-in-detail with Example
❖ Understanding Filters and Segments
❖ Extended-in-detail with Example
❖ How to fill Filters & Segments
❖ Extended-in-detail with Example
❖ How to view customized reports
❖ Extended-in-detail with Example
❖ Monitoring Traffic Sources
❖ Extended-in-detail with Example
❖ Monitoring Traffic Behaviour
❖ Extended-in-detail with Example
Online Advertising
❖ What is Online Advertising
❖ Types of Online Advertising
❖ Display Advertising
❖ Banner ads
❖ Rich media ads
❖ Pop ups & Pop under ads
❖ Contextual Advertising
❖ In text ads
❖ In Image ads
❖ In video ads
❖ In page ads
❖ What are payment module
❖ Companies that provide online advertising solution
❖ Tracking & Measuring ROI of online adv.
Email Marketing
❖ What is Email Marketing?
❖ How Email works?
❖ Challenges faced in sending buld messages
❖ How to overcome these challenges
❖ Types of Email Marketing- Opt-in & bulk emailing
❖ What is Opt-in Email Marketing?
❖ Setting up Email Marketing account
❖ Best platform to do Opt-in Email Marketing
❖ Setting up lists & web form
❖ Creating a broadcast Email
❖ What are auto responder?❖ How to do bulk Emailing?
❖ Best practices to send bulk Email
❖ Trick to land in inbox instead of spam folder
❖ Top Email Marketing Software’s & a glimpse of how to use them
❖ Improving ROI using A/B Testing
❖ Extended-in-detail with Example
Ecommerce
❖ What is Ecommerce ?
❖ Top Ecommerce website around the world & it’s scenario in India
❖ Difference between Ecommerce Software & Shopping cart Software
❖ Payment Gatewy, Merchant accounts & Logistics for physical goods
❖ Integrating Woocommerce & setting up an Ecommerce store on WordPress
❖ Affiliate Marketing by promoting products which look like an Ecommerce Store
❖ Case Study on Ecommerce website
❖ How to do Google products listing Ads(PLA) for Ecommerce Website
❖ How to do SEO for an Ecommerce Website
❖ Quttera
❖ Webroot
❖ Sucuri
❖ Immuni WebScan
❖ VirusTotal
❖ McAfee Check Single URL
❖ Trend Micro Site Safety
❖ Google Search Console
❖ Norton Safe Web
❖ Open Graph Debugger
Objectives of Learning SMO Training in OMR
Download Syllabus
The objectives of learning the SMO (Social Media Optimization) course include:
- Understanding the fundamentals of social media platforms.
- Learning strategies to increase brand visibility and engagement.
- Implementing techniques to optimize social media profiles.
- Creating and managing social media campaigns effectively.
- Analyzing social media metrics to measure performance.
- Integrating SMO with SEO and other digital marketing strategies.
Reason to choose SLA for SMO Training in OMR
- SLA stands out as the Exclusive Authorized Training and Testing partner in Tamil Nadu for leading tech giants including IBM, Microsoft, Cisco, Adobe, Autodesk, Meta, Apple, Tally, PMI, Unity, Intuit, IC3, ITS, ESB, and CSB ensuring globally recognized certification.
- Learn directly from a diverse team of 100+ real-time developers as trainers providing practical, hands-on experience.
- Instructor led Online and Offline Training. No recorded sessions.
- Gain practical Technology Training through Real-Time Projects.
- Best state of the art Infrastructure.
- Develop essential Aptitude, Communication skills, Soft skills, and Interview techniques alongside Technical Training.
- In addition to Monday to Friday Technical Training, Saturday sessions are arranged for Interview based assessments and exclusive doubt clarification.
- Engage in Codeathon events for live project experiences, gaining exposure to real-world IT environments.
- Placement Training on Resume building, LinkedIn profile creation and creating GitHub project Portfolios to become Job ready.
- Attend insightful Guest Lectures by IT industry experts, enriching your understanding of the field.
- Panel Mock Interviews
- Enjoy genuine placement support at no cost. No backdoor jobs at SLA.
- Unlimited Interview opportunities until you get placed.
- 1000+ hiring partners.
- Enjoy Lifelong placement support at no cost.
- SLA is the only training company having distinguished placement reviews on Google ensuring credibility and reliability.
- Enjoy affordable fees with 0% EMI options making quality training affordable to all.
Want to Speak to our Trainer about SMO Training in OMR?Request a Free Callback
Highlights of The SMO Training in OMR
What is SMO?
SMO, or Social Media Optimization, enhances your content for platforms like Facebook and Twitter to boost brand presence and engagement. It involves creating engaging content and using data to improve performance, aiming to drive more visitors to your site and increase brand awareness on social media.
What are the reasons for learning SMO?
Learning SMO is valuable for these reasons:
- Better Online Visibility: SMO boosts your online presence, making you more visible on social media.
- More Brand Awareness: It helps spread the word about your brand, reaching more people and potentially attracting new customers.
- Engaging Content: SMO encourages creating content that people interact with, increasing engagement.
- Driving Website Traffic: SMO can direct more people to your website or blog, potentially increasing sales.
- Cost-Effective Marketing: Compared to traditional methods, SMO can be cheaper and more effective.
Building Relationships: It helps build and maintain relationships with customers, leading to loyalty.
What are the prerequisites for learning SMO?
No prerequisites are required for learning SMO, but having some background knowledge can be helpful. Basic computer skills, understanding of digital marketing basics, familiarity with social media management tools, and knowledge of social media platforms are beneficial.
Our SMO Training in OMR is for:
- Students
- Professionals changing careers
- IT professionals improving skills
- Programmers keen to learn
- Job seekers
What are the course fees and duration?
The fees for our SMO Training in OMR may vary depending on the program level (basic, intermediate, or advanced) and the course format (online or in-person). On average, SMO Training Fees in OMR range from 15,000 INR to 20,000 INR for a duration of 1-2 months, including international certification. For precise and up-to-date information on fees, duration, and certification, please contact our SMO Training Institute in OMR directly.
What are some job roles related to SMO?
Some job roles related to SMO (Social Media Optimization) include:
- Social Media Manager: Handles and supervises social media accounts and content.
- Digital Marketing Specialist: Focuses on online marketing strategies, including SMO.
- Social Media Analyst: Analyzes social media data to improve engagement.
- Content Creator: Develops engaging content for social media.
Brand Manager: Maintains the brand’s identity on social media.
What is the salary range for an SMO Developer?
A fresher in the role of an entry-level Social Media Specialist, with less than three years of experience, earns an average annual salary of ₹3,80,000 Lakhs. A mid-career specialist, with 4-9 years of experience, earns around ₹6,40,000 Lakhs per year. An experienced Social Media Specialist, with 10-20 years of experience, earns an average salary of ₹8,90,000 Lakhs per year.
List a few SMO real-time applications.
Here are some real-time applications of SMO (Social Media Optimization):
- Social Media Marketing: Using social media platforms to promote products or services.
- Brand Awareness: Increasing brand visibility and recognition through social media.
- Customer Engagement: Interacting with customers and building relationships through social media.
- Reputation Management: Monitoring and controlling the online reputation of a brand or individual.
- Lead Generation: Using social media to attract potential customers and generate leads.
Who are our Trainers for SMO Training in OMR?
Our Mentors are from Top Companies like:
- Our trainers for the SMO Training in OMR are experts in the field of social media optimization, with hands-on experience in implementing SMO strategies for various businesses.
- They have years of experience working in the digital marketing industry, giving them practical insights into SMO techniques.
- Our trainers hold relevant certifications in social media marketing and optimization, ensuring the quality of their training.
- They keep themselves updated with the latest trends and best practices in SMO to provide relevant and effective training.
- Our trainers focus on practical learning, providing real-world examples and case studies to enhance understanding.
- They conduct interactive sessions to engage participants and encourage active participation.
- Our trainers provide personalized guidance and feedback to each participant, ensuring their individual needs are met.
- They act as mentors, guiding participants on career opportunities and growth prospects in the field of SMO.
- Our trainers create a supportive learning environment, encouraging participants to ask questions and share their ideas.
- Above all, our trainers are passionate educators who are dedicated to helping participants succeed in their SMO careers.
Want to Speak to our Trainer about SMO Training in OMR?Request a Free Callback
What Modes of Training are available for SMO Training in OMR?
Offline / Classroom Training
A Personalized Learning Experience with Direct Trainer Engagement!
- Direct Interaction with the Trainer
- Clarify doubts then and there
- Airconditioned Premium Classrooms and Lab with all amenities
- Codeathon Practices
- Direct Aptitude Training
- Live Interview Skills Training
- Direct Panel Mock Interviews
- Campus Drives
- 100% Placement Support
Online Training
Instructor Led Live Training! Learn at the comfort of your home
- No Recorded Sessions
- Live Virtual Interaction with the Trainer
- Clarify doubts then and there virtually
- Live Virtual Interview Skills Training
- Live Virtual Aptitude Training
- Online Panel Mock Interviews
- 100% Placement Support
Corporate Training
Blended Delivery model (both Online and Offline as per Clients’ requirement)
- Industry endorsed Skilled Faculties
- Flexible Pricing Options
- Customized Syllabus
- 12X6 Assistance and Support
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Project Practices for SMO Training in OMR
Driving Website Traffic
Using social media to promote website content and drive traffic to specific landing pages or product pages.
Crisis Communication
Using social media during crises to share updates, address concerns, and manage the situation effectively.
Conducting Market Research
Using social media insights to understand customer preferences, trends, and competitor strategies.
Collaborating with Influencers
Partnering with influencers to reach a wider audience and use their credibility to promote the brand.
Community Building
Creating communities around a brand to encourage user-generated content and build customer loyalty.
Managing Reputation
Monitoring social media for mentions to manage online reputation and handle negative feedback promptly.
Generating Leads
Using targeted ads and engaging content to attract potential customers and create leads.
Customer Engagement
Interacting with customers in real-time to answer questions, collect feedback, and build better relationships.
Building Brands
Making brands more visible and recognized on social media to increase awareness and engagement.
Learn SMO Training in OMR with Real-time ProjectsRequest a Free Callback
The SLA way to Become
a SMO Training in OMR Expert
Enrollment
Technology Training
Coding Practices
Realtime Projects
Realtime Projects
Placement Training
Aptitude Training
Interview Skills
Interview Skills
Panel Mock
Interview
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See More ReviewsPlacement Support for a SMO Training in OMR
Genuine Placements. No Backdoor Jobs at Softlogic Systems.
Free 100% Placement Support
Aptitude Training
from Day 1
Interview Skills
from Day 1
Softskills Training
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Build Your Resume
Build your LinkedIn Profile
Build your GitHub
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Panel Mock Interview
Unlimited Interviews until you get placed
Life Long Placement Support at no cost
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FAQs for
SMO Training in OMR
Why opt for SLA as your preferred SMO Training Institute in OMR?
1.
Choose SLA as your preferred SMO Training Institute in OMR for its expert-led training, hands-on learning, guaranteed placement guidance, flexible scheduling, and personalized support. Our program guarantees your success in mastering SMO.
Does SLA provide EMI options for students?
2.
Yes, SLA offers EMI options for students with 0% interest to make the training more financially manageable.
Does SLA have any other branch?
3.
SLA operates two branches, one in K.K. Nagar and the other in OMR Navalur, providing students with convenient access to their training centers.
What is the use of SMO and SEO?
4.
SMO (Social Media Optimization) and SEO (Search Engine Optimization) are methods to make websites more visible, but they have different purposes. SMO focuses on improving a website’s presence on social media for better brand recognition and interaction. SEO is about optimizing content for search engines to improve rankings and attract more organic traffic.
What is an SMO used for?
5.
SMO (Social Media Optimization) is used to boost a website’s visibility on social media. It involves sharing content, interacting with users, and optimizing profiles to increase brand awareness, drive traffic, and enhance online presence.
Does SMO have a future?
6.
Yes, SMO (Social Media Optimization) will remain important in the future. As social media platforms evolve and become more central to people’s lives, businesses will continue using SMO to engage with their audience, boost traffic, and enhance their online brand presence.
How does the placement team at SLA support us?
7.
The placement team at SLA enhances your job prospects by providing comprehensive support. Whether you’re a certified student looking to switch careers or entering the workforce for the first time, you’ll receive extensive assistance through our placement services. SLA offers the following premium services as part of our placement support:
- Resume building
- Career guidance and advising
- Interview practice sessions
- Career expos
What accreditation will I get once the course is completed?
8.
Upon completion of SLA’s training, you will be awarded with globally recognized course completion certificates from SLA, renowned IBM certificates, and Codeathon certificates, validating your real-time project experience.
What are the different payment options available?
9.
We accept all sort of major payment methods like cash, credit cards (Visa, Maestro, Master card), Netbanking, etc
I have more queries?
10.
Please contact our course counselor by call or Whatsapp at +91 86818 84318. As an alternative, you can use our Website chat, Website form, or email us at [email protected]
Additional Information for
SMO Training in OMR
Our SMO Training in OMR has the best curriculum among other IT institutes ever. Our institute is located in the hub of IT companies, which creates abundance of opportunities for candidates.. Our SMO course syllabus will teach you topics that no other institute will teach. Enroll in our SMO training to explore some innovative Top project ideas for the SMO.
1.
SMO: An Essential Marketing Tool
SMO is crucial for businesses seeking to enhance their online presence and engage with their target audience effectively. It helps companies connect with users on various social media platforms, driving brand awareness and customer engagement.
2.
SMO in Digital Marketing
SMO is vital in digital marketing strategies, allowing businesses to reach their target audience on platforms like Facebook and Twitter. By optimizing their social media profiles and content, businesses can attract more followers, drive website traffic, and improve brand visibility.
3.
Future Trends in SMO
The future of SMO looks promising, with advancements in technology and social media platforms. Trends like video content, influencer marketing, and social commerce are expected to dominate, offering businesses new ways to engage with their audience and drive growth.
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